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Strategic Analysis with current research! The Motorcycle Dealer, Inc. The Company was founded by John Doe. Doe is currently developing a number of dealership relationships with major motorcycle manufacturers so that the business can quickly acquire its motorcycle inventories.
The business will also offer maintenance services and motorcycle upgrades in parts, paint, add-ons, detailing and anything else the customer requests and is willing to pay. This is an extremely important business unit for the Company as the recurring streams of revenue generated by the business will help to offset any potential risks associated with the business.
The third section of the business plan will further describe the services offered by the Motorcycle Dealer. The interest rate and loan agreement are to be further discussed during negotiation.
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Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. Doe intends to implement marketing campaigns that will effectively target individuals within the target market. The Company is registered as a corporation in the State of New York.
Below is a breakdown of how these funds will be used: Doe is not seeking an investment from a third party at this time. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Motorcycle Dealer.
Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. At this time, Mr.
Doe is actively sourcing manufacturers that will develop distributor relationships with the Company so that it can acquire its wholesale inventories of motorcycles.
The Company will maintain a square foot show room. Management expects to sell 8 to 12 motorcycles on a monthly basis. This is an important revenue and profit center for the Company. Currently, the economic market condition in the United States is in recession.
This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
This is a mature industry, and the expected future growth rate will equal that of the economy in general. As the current economic climate in the United States is difficult, the Company may have issues with top line income.
Common traits among clients will include: The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
Below is an overview of the marketing strategies and objectives of the Motorcycle Dealer. Doe intends on using a number of marketing strategies that will allow the Motorcycle Dealer to easily target men and women within the target market.
These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Motorcycle Dealer will also use an internet based strategy. This is very important as many people seeking local businesses, such as motorcycle dealers, now the Internet to conduct their preliminary searches.
Doe will register the Motorcycle Dealer with online portals so that potential customers can easily reach the business.May 12, · How to open Motor Spare Parts Business IT For Masses Knowledge Series.
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