Objectives are more specific and well defined than the Goals listed above, but relate directly to the goal. You can list the major objectives of the public relations proposal—three is generally a good number. Under each objective, discuss the reasoning behind the objective the circumstances creating the need for the objectivethe benefits which will be gained from this objective, and how the success will be measured. Typical objectives may include items such as:
We pussyfoot around unpleasant issues. But telling the truth-sooner rather than later-is one of the keys to being a good school leader. But, being forthcoming is the only way to effectively present information to the public.
Ramsey, a lifelong educator, should know. Another key, he says, is diversifying communications: Superintendents and other administrators cannot simply rely on traditional school newsletters or local coverage of school board meetings.
We have to vary our communications and target the different audiences of interest. We have to have a clear message and make sure it is consistent, and that everybody up and down the ladder knows the message. Then we have to keep repeating it in as many avenues as possible. The earliest major Web resource educators used was e-mail, but the last decade has seen an explosion of options: These tools helped the district consolidate information for dissemination.
That was very effective, and allowed us to accomplish a lot of work in a short time. How does that make sense? Since its inception, the central focus on improving student learning has been the glue that has bonded member districts.
Consortium district leaders meet periodically to discuss best practices and push one another to improve while sharing information.
This newsletter was printed nine times a year, and was sent to 65, households in the district. It was a positive publication, one that people liked; budgetary constraints forced the district to cut publication to four times a year.
One, it keeps Blue Valley in touch with a broad spectrum of the community; and two, when someone gets information from a key communicator who is apt to be a friend, neighbor, business associate, or professional advisorthey are more likely to listen and take the time to really understand what is being said.
And this is for all parents—not just those of high school seniors or juniors. We demonstrated it to the consortium, and many have adopted the same platform for their districts. Every year we build initiatives around these benchmarks. Ask for the Information You Want Greg Viebranz, executive director of communications and technology at Westerville City Ohio School District, was hired when the district determined it was time to establish a formal communications department and program.
He used focus groups—internal employees as well as community members and other constituents—to determine the information wanted and needed from the school district. The new website was launched in Januaryand the district positioned it as the main source of information about its schools. Westerville had a lot of work to do to improve its internal communications, and that certainly was a component of the new plan.
The department spent time helping employees understand they are district ambassadors, no matter their title. Coffee and Conversation To that end, Westerville created a series of "Coffee and Conversation" meetings with the superintendent and members of the executive team.
They hold these meetings at local coffee shops and cafes in the district, many of which provide the coffee and fixings free of charge.
These community dialogues typically last an hour to 90 minutes. More Than Feel-Good Affairs According to Viebranz, improved communications at Westerville has empowered both the administration and constituents.
By giving the public an opportunity to share these in a nonthreatening environment, it has allowed us to be more proactive in addressing these issues before they escalate. It has helped us to be more proactive; and it has allowed the citizens to have their voices heard and responded to in visible ways.
That empowers them as they face the schools. Both of these passed on their first attempt. The capital improvement levy passed in one of the largest margins of victory ever for the school district-and prior to this, the community had approved just three of six ballot issues.Writing an Action Plan based on your Assessment and now you want to take action to improve your program?
Now is the time to think about writing an action plan!
An action plan is a plan for how to improve your program. changes and breaks them down into steps you can keep track of and complete. An action plan usually includes goals, steps. Bergen Community College is a member of the Hispanic Association of Colleges and Universities.
The suggested goals were taken from the guiding principles, objectives and action steps Ongoing communication and public relations activities should also be added. Microsoft Word - Sample Strategic Communications Action vilakamelia.com Author: strump.
Join my office hours GoogleHangouts and get personal help from me, the instructor if you have specific questions. And become a part of my student community Innovative approach: Start with a 2-sentence marketing plan, expand it to a 1-page marketing plan and then to a full and professional plan.
Family, Career and Community Leaders of America is a national Career and Technical Student Organization that provides personal growth, leadership development, and career preparation opportunities for students in Family and Consumer Sciences education..
Our Mission is to promote personal growth and leadership development through Family and Consumer Sciences education. Goals & Objectives Part of the strategy of developing an effective public relations or marketing commnication campaign is to articulate a cohesive set of desired .